It all starts on their new Facebook page, check it out!
- First you like the page
- Then you can choose the team you want to support, there are four super-tweet heavy teams with celebrity captains.
- Then you connect your profile to the race itself
- Then you can follow your team, drivers, captain and the race director on twitter.
For me to keep an eye on a promotion that is obviously well funded, well thought through, and is working on multiple social media platforms. Watch with me and look forward to your thoughts.