Friday, January 21, 2011

Mercedes Tweet Race

I'll be keeping an eye on Mercedes race to the Super Bowl promotion over the next two weeks:

It all starts on their new Facebook page, check it out!
  • First you like the page
  • Then you can choose the team you want to support, there are four super-tweet heavy teams with celebrity captains.
  • Then you connect your profile to the race itself
  • Then you can follow your team, drivers, captain and the race director on twitter.
Why?

For me to keep an eye on a promotion that is obviously well funded, well thought through, and is working on multiple social media platforms. Watch with me and look forward to your thoughts.