I get the chance to moderate a Valparaiso University classroom discussion on new/social media each semester as the guest of Professor Scannell. The class is a required communication class for many majors, so the students vary in major and focus. Frankly one of my favorite mornings of the year.
One problem that I struggle with everytime I speak publicly is the challenge of limiting the material to something that is memorable and helpful. I've tried a historical perspective on communications, that was last semester and I bit off way too much by going all the way back to movable type .... yep typically I try to bite off way too much material for the hour or so I have with each of the two class groups.
This semester I thought I'd attempt to be much more practical. So the goal is to present a strategy, a daily routine if you will, for a new media adept young professional.
- Facebook - perhaps the most active social network in history, with over 500 million active users. 50% of active users login at some time during the day. Average user has 130 friends. People spend 700 billion minutes per month on Facebook. Average user is connected to 80 community pages, groups and events. How can you use Facebook better to propel you to your goals? Daily Strategy - 5 mins quick in and quick out to check profile, home feed, birthdays, friend requests, messages, and top three groups/pages that actually engage. Leave at least one profile update ... always create content.
- Texts - check nighttime texts from friends, relatives. Any changes to the day? I personally find that texts are the most personal of contacts, and in many ways the most important to read and return. Today text messaging is the most widely used mobile data service, with 74% of all mobile phone users worldwide or 2.4 billion out of 3.3 billion phone subscribers at end of 2007 being active users of the Short Message Service. I even got one text last nite from President Obama on a mass texting list that they set up during the 2008 elections and still use. Daily Strategy - respond on anything important, don't get drawn into conversations that aren't.
- Handheld device - insert calendar changes, check meeting and appointments, check preset to do lists for the day. What's your preferred reminder procedure? Text, email, alarm on phone? Daily Strategy - maintain a calendar somewhere, one that schedules your day practically to accomplish everything. Plan for brainstorm and creative time.
- Email - some would suggest that email isn't really new media, that it's an older form of digital communication. I disagree wholeheartedly. Email marketing alone is one of the fastest growing components of new media advertising and getting people to buy things. Simply put, email marketing is one of the places that we've actually seen success at the cash register. Daily Strategy - set up folders on your mail program. One for "Today", others for specific topics like a class or a project, and so on. At the beginning of the day review all read and unread emails from previous day, delete junk, move to project folders, and set get yesterday's "today" items accomplished or put on calender for today.
- LinkedIN - are you using this site? If not, this is the single best place to put your online profile and resume. No, it's not as interactive as Facebook, but it's a whole lot more professional and your future or current boss will be on there soon. Daily Strategy - accept and reject friends daily, find 3 new connections every day, search for potential connections. I personally set up email alerts when someone is requesting to connect. Therefore when I'm reviewing my emails first thing in the morning, I can login and accept the connection request.
- Favorite websites organized in RSS reader - what sites do you read everyday? The best thing you can do to save some time is learn to use an RSS reader. Google has one, but so do many other sites. Daily Strategy - set up RSS reader on computer or phone so that you can skim favorite sites and topics quickly, then share even to yourself the ones that you need to follow-up on. I do an entire planning system for my RSS reading and blog commenting.
- Twitter - all the world a'twitter ... are you? Here's the best clue for using twitter. Use hashtag threads to find people, to converse, and to pick up ongoing conversations. In our area #nwindiana, #nwi, #valpo. Some topical #redin for conservatives, #bluein for liberals, #indiana for statewide, #indy for Indianapolis. #ff for people saying "follow my friends" typicall used on Fridays short for follow Friday. All these tags are searchable. Daily Strategy - check in twice a day on the hashtags you prefer to track, engage conversations through @replies or RT's. No one will want to follow you if you don't engage. Please please please don't just broadcast the headlines and links to your website or blog posts.
- Google - are you using the extra searching tools?
- Iphone (and BB/Droid) applications