Conversation Agent: PR and Media, from Begging for to Earning Attention: "One of the reason why public relations firms are ill equipped to deal with bloggers and new media is that they were built to deal with traditional or mainstream media. Many agencies are still stuck in pushy mode. .. Success with a story means that the outlet will try to exploit it as much as possible in its form - going deeper is expensive and many news organizations are backed into the commodity corner.
And no, I have not been able to auto-post into waves yet, still working on that.